The work / The evidence
See what we did, and what the numbers really say.
The businesses are unnamed until we have permission to identify them. Each story separates what the ads reported from actual bookings or sales.
Approximate USD conversions use 10 SEK = 1 USD; source records remain in SEK.
A separate invitation for each treatment.
A dental clinic advertised examinations, whitening and implant and Invisalign consultations separately.
794
Meta-reported leads
≈$6.10
Blended cost / lead
Not every patient is looking for the same care.
The clinic spoke differently to people considering whitening, implants and other care.
717
Meta patient leads
≈$9.50
Blended cost / lead
Reaching patients before and during their search.
A dental practice used social ads and search ads to reach people at different stages of choosing care.
348
Meta-reported leads
61
Google conversions
Answering the questions before a consultation.
The clinic tested messages about feeling safe, meeting the practitioner and natural-looking results.
17
Meta-attributed purchase events
≈$16.60
Reported cost / event
Getting found for painting work worth quoting.
After running local search ads, the painter focused more on larger home and business projects.
21
Google-reported conversions
≈$223
Ad spend · 10 days
More orders without more visitors.
A fashion store looked at its product listings, prices and checkout together.
19 vs 11
Orders · August halves
+73%
Half-month comparison
Helping local pet shoppers find the store and buy.
A pet retailer looked at how nearby shoppers find the shop and buy in store or online.
Our work is documented · later sales not confirmed
Making sure a legal inquiry reaches the right person.
A legal practice mapped what should happen after someone asks for help with a complex matter.
Our work is documented · later sales not confirmed
Finding out where bookings disappear.
A booking business could not reliably see completed purchases after customers moved to an outside checkout.
Our work is documented · later sales not confirmed
Talk about your business
What would make the biggest difference for you?
More local inquiries, booked appointments or online orders? We’ll choose the right mix of visibility, advertising, offers and follow-up for your business.