Cafés · Themed café
20,000 online purchases of visits, events and gift vouchers.
A themed café in the UK sold visits, events and gift vouchers online, with the ads paying for themselves almost three times over according to Meta.
20,035
Online purchases
2.9×
Purchase value vs. ad spend
≈£1.05m
Reported purchase value
Sep 2023 – Oct 2026
The starting point
A café visit is a small purchase, but events and gift vouchers are worth more. The café needed to fill quiet days and sell more of the high-value things.
What we did
Ran a main campaign for visits plus separate ones for events and gift vouchers, with extra effort before Christmas and Black Friday.
Reminded people who had visited the site but not bought.
Stopped campaigns that spent without selling.
The result
Meta recorded 20,035 online purchases worth about £1.05 million on £368,850 of ad spend: about 2.9 times the spend. Figures are in GBP.