Auto detailers & mechanics · Detailing & wrap studio
1,525 inquiries for paint protection, one of the most expensive jobs on the menu.
A detailing studio filled its pipeline with inquiries for paint protection film and ceramic coating, rather than cheap washes.
1,525
Inquiries for paint protection
≈$22.20
Ad cost per inquiry
Dec 2023 – Oct 2026
The starting point
Paint protection film and ceramic coating are big purchases. Customers want to know what it costs and what is included before they talk to anyone, and a vague "contact us" gets few replies.
What we did
Packaged the work into clear offers (full detailing with ceramic coating, paint protection film) with a bonus that made the decision easier.
Kept testing new versions of the same offer instead of starting from scratch each season.
Used both short Facebook forms and the studio's own site, depending on which brought better leads.
The result
Meta recorded 1,525 inquiries on about $33,900 of ad spend in lead campaigns: about $22.20 per inquiry, over almost three years.