All case studies
Auto detailers & mechanics · Car service centre
Showing the price up front turned interest into 799 inquiries.
A service centre advertised paint protection packages with an open price instead of "ask for a quote".
799
Inquiries via Meta
≈$19.20
Ad cost per inquiry
Feb 2025 – Oct 2026
01
The starting point
People interested in paint protection rarely want to call to find out the price. Every campaign that hid the price made it harder to take the next step.
02
What we did
Rebuilt the offer as clear packages with the price shown in the ad.
Ran short forms in Facebook and Instagram so it took seconds to ask a question.
Tested new versions of the package each season and kept the ones that worked.
03
The result
Meta recorded 799 inquiries on about $15,300 of ad spend: about $19.20 per inquiry. The open-price version became the account's biggest source of inquiries.