Dental practices
A separate invitation for each treatment.
A dental clinic advertised examinations, whitening and implant and Invisalign consultations separately.
Dental clinic · 22 Jun 2023 – 22 Jul 2026
794
Meta-reported leads
≈$6.10
Blended cost / lead
Approximate conversion at 10 SEK = 1 USD. Original evidence is in SEK.
What was getting in the way
The clinic offered everything from routine checkups to implants. People considering each one needed a different reason to get in touch.
The work
Separated offers by treatment rather than running one general dental message.
Matched campaign creative to examinations, implant and Invisalign consultations, and whitening.
What the records show
A Meta export recorded 794 leads on approximately ≈$4,820 spend, or ≈$6.10 per lead blended.
What we cannot confirm
Platform-reported leads are not completed treatments. A separate booking audit used a different period and definition; attendance and revenue are not established here.
