Auto detailers & mechanics · Car workshop
2,115 car owners asked for a quote, for jobs they were putting off anyway.
A workshop stopped advertising "service and repairs" in general and started promoting the jobs people know they need: timing belts, rust protection and AC service.
2,115
Quote and booking requests
≈$14.60
Ad cost per request
≈$30,800
Ad spend, request campaigns
Apr 2024 – Oct 2026
The starting point
Most car owners only think about the workshop when something breaks. Timing belts, rust protection and AC service are jobs they know are coming, but keep putting off. General workshop ads reached nobody in particular.
What we did
Built a separate campaign for each job (timing belt and water pump, rust protection, AC service, basic service) with a clear offer and a free quote.
Let people request a quote in a short form straight from Facebook or Instagram, so the workshop could call back the same day.
Later added campaigns for buying unregistered cars and car brokerage, which brought in a different kind of customer.
The result
Across two ad accounts, Meta recorded 2,115 requests on about $30,800 of ad spend in the request campaigns: about $14.60 per request. The timing belt offer alone brought in more than 1,200 requests.