All case studies
Dental practices · Dental clinic
Whitening as a way in: 140 new patient inquiries.
A clinic used one clear, popular treatment to meet new patients.
140
Patient inquiries via Meta
≈$15.10
Ad cost per inquiry
May – Oct 2026
01
The starting point
Many people never think about changing dentist, but they are curious about whitening. That curiosity can be the start of a long patient relationship.
02
What we did
Focused all advertising on one easy-to-understand whitening offer.
Tested new versions of the ad and moved the budget to the best one.
03
The result
Meta recorded 140 inquiries on about $2,120 of ad spend: about $15.10 per inquiry.