E-commerce brands
Finding out where bookings disappear.
A booking business could not reliably see completed purchases after customers moved to an outside checkout.
Booking business · Delivery example · outcome not verified
What was getting in the way
Customers left the main site to pay elsewhere. The business could not reliably see whether they finished booking or how much they paid.
The work
Investigated client- and server-side event tracking.
Mapped the comparison flow and third-party checkout handoff.
What the records show
Documented tracking diagnosis; no verified post-fix transaction outcome is available.
What we cannot confirm
The implemented remedy and successful post-fix transactions need confirmation.
