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E-commerce brands · FiskeOnline
Building a fishing store that anglers find when they search.
FiskeOnline, a young online fishing store, needed a site structure and content that could win organic search from day one.
01
The starting point
A new store with thousands of possible products has no reputation with Google. Without a clear structure, categories compete with each other and nobody finds the products.
02
What we did
Planned categories and keywords around how anglers actually search: by species, technique and gear.
Built the site structure and page templates so new products land in the right place automatically.
Wrote category and guide content that answers buyers' questions and links to products.
03
The result
A documented delivery of structure, keyword strategy, development and content.