7,100 orders from Google, tracked over four years.

The starting point

In online retail it is easy to pay for clicks that never become orders. The store needed advertising aimed at actual sales, not traffic.

What we did

Let Google optimise for order value instead of clicks.

Made sure completed orders and their value were sent back to Google, so the campaigns learned from real purchases.

The result

Google Ads recorded 7,123 purchases with a total value of about $577,000 (5.77 million SEK).