E-commerce brands
More orders without more visitors.
A fashion store looked at its product listings, prices and checkout together.
Fashion retailer · France · August 2026 · first vs second half
19 vs 11
Orders · August halves
+73%
Half-month comparison
What was getting in the way
Shoppers were reaching the store, but the retailer needed to understand what held them back from ordering.
The work
Reviewed Shopping, product data, pricing and measurement.
Worked on product pages, checkout and an automatic promotion.
What the records show
Shopify recorded 19 orders in the second half of August versus 11 in the first, on essentially unchanged traffic; add-to-carts went from 49 to 69.
What we cannot confirm
Several changes overlapped; this comparison does not prove a single cause. August overall had fewer orders than July.