All case studies
Aesthetic clinics · Skin clinic
3,000 visits to the treatment pages, at about 23 cents each.
A skin clinic tested several offers (consultation, morning times, Mother's Day) to learn what makes people curious.
3,073
Visits to the treatment page
≈$0.23
Ad cost per visit
May – Oct 2026
01
The starting point
The clinic did not know which of its treatments and offers people cared most about. Guessing would have been expensive.
02
What we did
Ran small, parallel campaigns for different offers: skin consultation, a specific treatment, cheaper morning times and Mother's Day.
Moved the budget to the offers that got the most interest.
03
The result
Meta recorded 3,073 visits to the clinic's pages on about $710 of ad spend: about 23 cents per visit.