All case studies
Electrical contractors · Electrical company
111 applications for jobs that are hard to fill.
An electrical company advertised two open roles, a service electrician and an inside sales person, on Facebook and Instagram.
111
Job applications
≈$10
Ad cost per application
Jun – Aug 2026
01
The starting point
Good electricians are rarely looking at job boards. The company needed to reach people who already had a job but might consider a better one.
02
What we did
Created a separate campaign for each role, with what the job actually offers.
Let people apply in a short form straight from the ad.
03
The result
Meta recorded 111 applications (69 for inside sales, 42 for service electrician) on about $1,105 of ad spend: about $10 per application.