All case studies
Auto detailers & mechanics · Car detailing centre
A half-price first visit that brought in 1,600 new customer inquiries.
A detailing centre used a simple entry offer (a mini detail or paint protection at half price) to get new customers through the door.
1,601
Inquiries & website bookings
≈$17.40
Ad cost per inquiry
Nov 2024 – Oct 2026
01
The starting point
The centre was good at its work, but most people had never tried it. Asking a stranger to book a full detailing job was a big step.
02
What we did
Made the first step small: a half-price mini detail or paint protection.
Sent visitors to dedicated landing pages for each offer instead of the general homepage.
Kept the full detailing package running alongside, for those ready for more.
03
The result
Meta recorded 1,601 inquiries and website bookings on about $27,900 of ad spend: about $17.40 each.