Dental practices
Not every patient is looking for the same care.
The clinic spoke differently to people considering whitening, implants and other care.
Dental clinic · 9 Dec 2025 – 22 Jul 2026
717
Meta patient leads
≈$9.50
Blended cost / lead
Approximate conversion at 10 SEK = 1 USD. Original evidence is in SEK.
What was getting in the way
Someone considering whitening is not asking the same questions as someone considering an implant. The clinic wanted to speak to both.
The work
Segmented whitening, older-patient and implant-consultation campaigns.
Tested a separate Denmark-facing whitening offer.
What the records show
The patient-acquisition Meta export recorded 717 leads on approximately ≈$6,800 spend, or ≈$9.50 per patient lead blended.
What we cannot confirm
Recruitment leads and spend are excluded. The export does not establish unique booked patients, attended visits or treatment revenue.
