All case studies
Cafés · Breakfast café
16,800 visits to the menu and booking page, at about 11 cents each.
A breakfast café used cheap, steady advertising to keep reminding people nearby that it exists.
16,763
Visits to the café's site
≈$0.11
Ad cost per visit
May – Oct 2026
01
The starting point
A café lives on people nearby remembering it when they want breakfast. Being seen again and again matters more than one big campaign.
02
What we did
Ran a low, steady daily budget aimed at people near the café.
Sent them to the menu and booking page instead of an Instagram profile.
Tested an online purchase campaign, but it was stopped when it did not work.
03
The result
Meta recorded 16,763 visits to the café's pages on about $1,800 of ad spend: about 11 cents per visit.