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E-commerce brands · Torkadmat
Turning one-time buyers of freeze-dried food into returning customers.
Torkadmat sells freeze-dried food for outdoor trips and preparedness, products people buy again. Email was set up to make that happen.
01
The starting point
Customers buy before a trip or to stock up, then forget the store. Without follow-up, every new order has to be paid for with ads again.
02
What we did
Set up automated flows: welcome, abandoned cart and reminders when it is time to restock.
Split the list by what people buy, so hikers and preparedness buyers get different messages.
Supported day-to-day store work alongside the email program.
03
The result
A documented delivery of email automation, segmentation and store work.