Google Ads · Performance Max
Performance Max
Performance Max lets Google's automation choose where your ads appear. It can work very well — or waste budget on impressions that lead nowhere. The difference is what you feed it.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Hard to see what's happening
The campaign type shows little about where the money goes.
It claims existing customers
Without settings, it can spend on people already searching for your name.
Weak creative, weak results
The automation can only use the images, copy and video you give it.
What we do
The right goal and values
The campaign optimizes toward purchases or qualified inquiries with correct values — not cheap events.
Audience signals
Customer lists, search themes and interests that show the automation who to look for.
Creative for every placement
Headlines, images and short videos adapted for Search, YouTube and Display.
Brand search protection
We limit how much budget goes to people already looking for you.
Follow-up by channel and product
We dig into the reports to see what actually drives results.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
Being there when someone searches for dental implants.
A clinic advertised on Google to people actively searching for implants, often a high-value treatment for the clinic.
94
Inquiries via Google
7.8%
Of people who saw the ad clicked
649 people filled in a form to hear from a painter.
A painting company let homeowners describe their job in a short form directly from Google, instead of hoping they would call.
649
Submitted lead forms
220
Quote requests
A recurring event seen over a million times locally.
A restaurant made its weekly Ladies Night known in the area through steady, low-cost advertising.
1.04m
Times the ad was shown
≈$2.10
Cost per 1,000 views
Common questions
Does Performance Max work for local businesses?
It can drive more calls and visits if tracking is accurate and goals are clear. Without good tracking, there's a real risk it optimizes toward the wrong things.
Does it replace search ads?
Not necessarily. Many accounts do best combining search campaigns for control with Performance Max for reach.
How long does it take to learn?
Allow a few weeks before it finds a stable pattern. Big changes during that time make it start over.
Industries where it matters most
Two ways to get started
Want help with Performance Max?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work