Tracking · Server-side
Server-side tracking & Conversions API
Standard tracking runs in the visitor's browser — where ad blockers and privacy protections stop some signals. Server-side tracking sends events through your own server, giving more stable data and a better basis for the ad platforms' optimization.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Sales and inquiries missing in Meta and Google
Platforms see fewer results than actually happened and optimize accordingly.
Lots of scripts slow the site
Every browser pixel costs load time.
Unclear what's sent where
Without control, it's hard to know what data is shared.
What we do
Server-side Google Tag Manager
Your own tag server that receives and forwards events.
Meta Conversions API
Purchases and inquiries sent straight to Meta, with deduplication against the pixel.
Enhanced conversions in Google
Better conversion matching when the visitor has given consent.
Consent control
Events are only sent according to the visitor's choice.
Control and documentation
You know what's sent, where and why.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
2,115 car owners asked for a quote, for jobs they were putting off anyway.
A workshop stopped advertising "service and repairs" in general and started promoting the jobs people know they need: timing belts, rust protection and AC service.
2,115
Quote and booking requests
≈$14.60
Ad cost per request
794 patient inquiries when each treatment got its own message.
A clinic stopped running one general dental ad and gave examinations, whitening, implants and Invisalign their own campaigns.
794
Patient inquiries via Meta
≈$6.10
Ad cost per inquiry
7,100 orders from Google, tracked over four years.
An online store used Google Shopping and search to sell, with the same account improved over time.
7,123
Orders recorded by Google
≈$577k
Recorded order value
Common questions
What is server-side tracking?
Sending events like purchases or forms from a server instead of directly from the visitor's browser. It reduces data loss and gives more control.
Does it bypass cookie consent?
No. Set up correctly, server-side tracking follows the same consent choices as standard tracking.
Who needs it?
Mainly e-commerce and businesses with larger ad budgets, where even a few percent better data clearly affects optimization.
Industries where it matters most
Two ways to get started
Want help with server-side tracking & Conversions API?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work