Tracking · GA4
Google Analytics 4
GA4 is free and powerful, but the default setup rarely answers the questions you actually have. We set it up so you can see which channels and pages bring customers — not just visits.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Everything is measured, nothing means anything
Hundreds of numbers but no answer to which marketing works.
Key events are missing
Forms, call clicks and purchases aren't marked as what counts.
Internal traffic and spam mixed in
Your own visits and bots make the numbers unreliable.
What we do
Review of the current setup
We check what's measured, what's missing and what's counted twice.
Key events
Forms, bookings, call clicks and purchases marked as key events.
E-commerce data
Product views, cart, checkout and purchases with correct values.
Filtering and channel grouping
Internal traffic removed, campaigns tagged so they show correctly.
Reports for decisions
A simple overview showing which channels and pages bring in business.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
7,100 orders from Google, tracked over four years.
An online store used Google Shopping and search to sell, with the same account improved over time.
7,123
Orders recorded by Google
≈$577k
Recorded order value
496 inquiries for check-ups and implants, at about $5.60 each.
A practice combined an easy first step (an examination) with its most valuable treatment (implants) in one campaign.
496
Patient inquiries via Meta
≈$5.60
Ad cost per inquiry
3,000 visits to the treatment pages, at about 23 cents each.
A skin clinic tested several offers (consultation, morning times, Mother's Day) to learn what makes people curious.
3,073
Visits to the treatment page
≈$0.23
Ad cost per visit
Common questions
Do we need GA4 if we have Google Ads?
Google Ads shows what the ads do. GA4 shows the whole picture: all channels, what visitors do on the site and where they drop off.
What is a key event in GA4?
An event you've marked as important, like a submitted form or a purchase. It used to be called a conversion.
Can GA4 be imported into Google Ads?
Yes, but for bidding it's often better to use Google Ads' own conversion tracking. We choose what gives the most accurate data for your account.
Industries where it matters most
Two ways to get started
Want help with Google Analytics 4?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work