Channel · Google Ads
Google Ads
When someone searches for what you sell, they are already close to buying. We make sure you show up in that moment — and that clicks turn into calls, quote requests, bookings or orders, not just traffic.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Budget disappears on the wrong searches
Broad keywords and automatic settings mean you pay for clicks from people who would never become customers.
You can't see what brings in business
The account shows clicks and 'conversions', but not which ones became calls, quotes or sales.
Competitors show up first
When customers search, they find someone else — often with a clearer offer.
What we do
Keyword plan by buying intent
We group services and products by what people actually search for, and exclude searches you don't want to pay for.
Ads with a clear offer
Copy that answers the customer's question and gives a reason to choose you, not just your name.
The right campaign type for the goal
Search, Shopping, Performance Max or call campaigns — depending on whether you want inquiries, calls or sales.
Tracking you can trust
We set up tracking of calls, forms and purchases so budget is steered toward what brings in business.
Ongoing optimization
Weekly follow-up: moving budget, pausing what doesn't work and testing new offers.
Connected to website and follow-up
Landing pages and fast follow-up decide how many clicks become customers — so we look at the whole picture.
Go deeper
Google Search Ads
Search ads appear when someone types exactly what you offer. It's the most direct form of marketing there is — if the account is built to catch the right searches and keep out the wrong ones.
Google Ads · LocalLocal call & map ads
For many local businesses, a phone call is the best inquiry there is. We build campaigns that make it easy to call or find you — and measure which calls actually came from the ads.
Google Ads · ShoppingGoogle Shopping & Merchant Center
In Google Shopping, product information decides whether you show up — not keywords. We optimize the product feed and build campaigns that spend budget on products that actually sell profitably.
Google Ads · Performance MaxPerformance Max
Performance Max lets Google's automation choose where your ads appear. It can work very well — or waste budget on impressions that lead nowhere. The difference is what you feed it.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
21 requests in ten days from people searching for a painter.
A painter started showing up on Google for nearby customers, then shifted towards larger jobs.
21
Requests via Google
≈$223
Ad spend, 10 days
720 new patient inquiries by speaking to three different patients.
A clinic ran separate campaigns for whitening, implant consultations, check-ups and patients over 67.
720
Patient inquiries via Meta
≈$9.20
Ad cost per inquiry
Showing the price up front turned interest into 799 inquiries.
A service centre advertised paint protection packages with an open price instead of "ask for a quote".
799
Inquiries via Meta
≈$19.20
Ad cost per inquiry
Common questions
Does Google Ads work for local businesses?
Yes, especially for services people search for when the need arises — trades, workshops, clinics. You only pay when someone clicks, and ads can be limited to the area you serve.
What's the difference between Google Ads and Google Business Profile?
Your Business Profile is your free presence in Google Maps and local results. Google Ads is paid visibility at the top of search results. They work best together.
How fast will we see results?
Ads can run the same day. It usually takes a few weeks of data and adjustments before cost per inquiry or sale settles. We don't promise specific results.
Industries where it matters most
Two ways to get started
Want help with Google Ads?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work