Google Ads · Shopping
Google Shopping & Merchant Center
In Google Shopping, product information decides whether you show up — not keywords. We optimize the product feed and build campaigns that spend budget on products that actually sell profitably.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Products rejected or not showing
Merchant Center errors mean parts of your range never reach shoppers.
Titles that don't match searches
Store product names are rarely what customers type into Google.
Budget goes to the wrong products
Without structure, a few low-margin products eat the budget.
What we do
Merchant Center review
We fix rejected products, warnings, shipping and return settings.
Product feed optimization
Titles, descriptions, categories and attributes that match how customers search.
Campaign structure by margin
Products grouped by profitability and sales history so budget lands right.
Price and competitor monitoring
We see where you're competitive and where price holds back sales.
Accurate purchase tracking
Correct order value and properly counted purchases, so bidding works.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
More orders from the same number of visitors.
A fashion store fixed its product listings, prices and checkout at the same time.
19 vs 11
Orders, second vs first half of August
+73%
More orders
7,100 orders from Google, tracked over four years.
An online store used Google Shopping and search to sell, with the same account improved over time.
7,123
Orders recorded by Google
≈$577k
Recorded order value
Helping pet owners find the shop, in town and online.
A pet shop mapped how nearby customers find it and buy, in store or online.
Our work is documented · later sales not confirmed
Common questions
What is Google Merchant Center?
Where you upload your product feed to Google. It controls which products can appear in Shopping, Performance Max and free product listings.
Why do products get rejected?
Common reasons are missing GTINs, prices that differ from the store, images with text or unclear shipping settings.
Shopping or Performance Max?
Both use the product feed. Standard Shopping gives more control; Performance Max reaches more channels. We often combine them.
Industries where it matters most
Two ways to get started
Want help with Google Shopping & Merchant Center?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work