Google Ads · Search
Google Search Ads
Search ads appear when someone types exactly what you offer. It's the most direct form of marketing there is — if the account is built to catch the right searches and keep out the wrong ones.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Clicks from people searching for something else
'Painter' can mean artist, paint shop or job listing. Without negative keywords you pay for all of them.
The same ad for every service
A generic ad doesn't meet the customer searching for a specific service — and gets a lower click rate.
Clicks land on the homepage
Customers have to hunt for what they searched for. Many give up.
What we do
Campaigns per service or product group
Each key service gets its own keywords, ads and a page to land on.
Negative keywords from day one
We review the searches that actually triggered your ads and exclude what isn't a customer.
Ad copy that answers the search
Headlines that mirror what the customer typed, with an offer, reassurance and next step.
Assets: calls, locations and links
Call buttons, address and direct links make the ad bigger and give more ways in.
Bidding toward real goals
We steer bids toward calls, forms or purchases — not clicks.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
230 quote requests from homeowners who were already looking for a painter.
A painting company became the obvious choice on Google when people nearby searched for painting jobs, and the requests kept coming quarter after quarter.
230
Quote requests via Google
456
Direct contacts
1,525 inquiries for paint protection, one of the most expensive jobs on the menu.
A detailing studio filled its pipeline with inquiries for paint protection film and ceramic coating, rather than cheap washes.
1,525
Inquiries for paint protection
≈$22.20
Ad cost per inquiry
720 new patient inquiries by speaking to three different patients.
A clinic ran separate campaigns for whitening, implant consultations, check-ups and patients over 67.
720
Patient inquiries via Meta
≈$9.20
Ad cost per inquiry
Common questions
Which keywords should we advertise on?
Those showing buying intent: service plus need, like 'timing belt replacement' or 'emergency dentist'. Broad words that only show interest usually cost more than they return.
What are negative keywords?
Words that stop your ad from showing, like 'jobs', 'free' or 'DIY'. They're often the fastest way to stop wasting budget.
Do we need a new website?
Not always. Often a clear landing page per service, with an offer, trust signals and an easy way to get in touch, is enough.
Industries where it matters most
Two ways to get started
Want help with Google Search Ads?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work