Tracking · Leads
Call & form tracking
For local businesses, the next sale often starts with a call, a form or a booking. We make sure each one is counted, attributed to the right channel and can be followed to whether it became a customer.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
The phone rings, but nobody knows why
Without tracking you can't tell if the call came from Google, Meta or a sign.
All inquiries count the same
A spam form and a big quote request weigh equally in the stats.
No link to sales
You know how many got in touch, but not how many became customers.
What we do
Calls from ads and website
Phone-number clicks and actual calls are tracked separately. A minimum duration can be used where call reporting is available.
Forms and bookings
Submitted forms and booked times count as conversions — not page views.
Quality over quantity
We separate real inquiries from spam and short calls.
Connected to your CRM
Inquiries land in your system so you can follow them to a sale.
Monthly review
Which channels drove inquiries and which became customers.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
230 quote requests from homeowners who were already looking for a painter.
A painting company became the obvious choice on Google when people nearby searched for painting jobs, and the requests kept coming quarter after quarter.
230
Quote requests via Google
456
Direct contacts
1,525 inquiries for paint protection, one of the most expensive jobs on the menu.
A detailing studio filled its pipeline with inquiries for paint protection film and ceramic coating, rather than cheap washes.
1,525
Inquiries for paint protection
≈$22.20
Ad cost per inquiry
Being there when someone searches for dental implants.
A clinic advertised on Google to people actively searching for implants, often a high-value treatment for the clinic.
94
Inquiries via Google
7.8%
Of people who saw the ad clicked
Common questions
Can you see which ad produced a call?
For calls straight from Google ads, yes. For calls from the website you can see the channel, and with dynamic numbers even more detail.
Do WhatsApp contacts count?
Clicks on the WhatsApp button show interest, not a confirmed inquiry. To count actual contacts, conversations need to be followed up in your contact system.
How do we know which inquiries became customers?
By landing inquiries in a CRM where you mark the outcome. That information can then be sent back to the ad platforms.
Industries where it matters most
Two ways to get started
Want help with call & form tracking?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work