Engagement model
Pay-per-lead
Pay-per-lead is a way to start working together without committing to a monthly retainer. We agree on what counts as a real inquiry — and you pay for the inquiries that meet it.
Part of our growth partnership — and available as a focused engagement when you have a specific need.
Sound familiar?
Hard to commit
A retainer plus ad budget before you know it works feels like a risk.
Poor-quality leads
Leads bought from directories are often shared with several competitors.
Unclear what you're paying for
Clicks and impressions are hard to connect to jobs.
What we do
A shared definition of a lead
Together we decide which services, which area and what information is required.
Exclusive inquiries
Inquiries go only to you — not to several businesses at once.
Campaigns, pages and forms
We handle the advertising and the pages and forms needed.
A path to partnership
Once the model has proven itself, you can move to a full growth partnership.
Results from similar work
Examples from businesses we have worked with. Each story shows the work delivered and the results measured for that project.
2,115 car owners asked for a quote, for jobs they were putting off anyway.
A workshop stopped advertising "service and repairs" in general and started promoting the jobs people know they need: timing belts, rust protection and AC service.
2,115
Quote and booking requests
≈$14.60
Ad cost per request
Whitening as a way in: 140 new patient inquiries.
A clinic used one clear, popular treatment to meet new patients.
140
Patient inquiries via Meta
≈$15.10
Ad cost per inquiry
3,000 visits to the treatment pages, at about 23 cents each.
A skin clinic tested several offers (consultation, morning times, Mother's Day) to learn what makes people curious.
3,073
Visits to the treatment page
≈$0.23
Ad cost per visit
Common questions
What counts as a lead?
We agree before starting — for example an inquiry about a specific service, within your area, with reachable contact details.
Does it suit every industry?
It works best for services where an inquiry has clear value, like trades, workshops and clinics. We assess it in a growth analysis.
Do you guarantee a number of leads?
No. We don't promise volumes, but you only pay for inquiries that meet what we agreed.
Industries where it matters most
Two ways to get started
Want more inquiries with a pay-per-lead arrangement?
Book a discovery call
30 minutes. We get to know your business and goals.
Request a growth analysis
Tell us a little about you and we'll put together an analysis and a suggested action plan.
- Fresh-eyes review
- Prioritised plan
- We run the work