Guides
Shared leads or your own inquiries — what pays off?
Short answer: lead marketplaces deliver inquiries fast, but you often share them with several competitors and do not own the channel. Your own inquiries take longer to build, but the customer chose you and the flow stays with you.
How shared leads work
On lead marketplaces the same request is often sent to several businesses. It easily turns into a price race, where the fastest and cheapest reply usually wins. You pay for access, not for being chosen.
How your own inquiries work
Your own inquiries come from your Google Business Profile, your website and your ads. The customer has seen your name, reviews and photos before getting in touch. It requires the profile, site and tracking to work.
A sensible setup
Many keep marketplaces as a supplement while their own flow grows. Compare cost per won job in both channels, not just cost per inquiry, and shift budget once your own flow carries itself.
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