Comparison
Lead marketplaces or your own leads?
What matters is not the cost of a lead but the cost of a won customer. Enter your own numbers and estimates.
Shared leads (marketplaces)
Cost per won customer
300 USD
2 customers/mo
Your own leads
Cost per won customer
200 USD
5 customers/mo
Your own leads are cheaper per customer by
100 USD
An illustration based on your own estimates, not a promise of results. No rate is a given – track your real numbers over time.
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