Guides
Pay per lead or a fixed retainer — which fits you?
Short answer: pay per lead fits when you want to start with a low upfront cost and have a clear definition of a good lead. A retainer fits when you want help with one defined part. A growth partnership fits when you want someone responsible for the whole picture over time.
Pay per lead
You pay for each inquiry that meets agreed criteria. More of the risk sits with the agency, which makes it easier to test. It requires a clear definition of a qualified lead and fast follow-up on your side.
Ongoing retainer
You pay for work, such as ad management or retention. You see exactly what is done and can often have short notice periods. Ad spend is usually billed separately.
Growth partnership and revenue share
The agency takes responsibility for several parts — visibility, ads, conversion and follow-up — and may be partly paid on results. It requires good tracking and usually a longer agreement, since the work compounds.
Free tools