Guides
Google Ads or Meta Ads for local businesses?
Short answer: Google Ads captures people already searching for what you do. Meta Ads (Facebook and Instagram) creates interest among people who aren't looking yet. For urgent or well-known services, start with Google. If people don't search for what you sell, start with Meta.
Google: demand that already exists
Search ads show when someone types, for example, “emergency plumber” or “teeth whitening”. Intent is high, but search volume caps how far you can grow.
Meta: create demand
On Facebook and Instagram you reach people by interests and area. It suits offers, before-and-after photos, seasonal campaigns and new services. Leads often need more follow-up because the customer wasn't actively looking.
When you need both
Many local businesses do best with Google for what people search and Meta to build awareness and remind visitors who didn't get in touch. What matters is measuring calls, forms and bookings in both channels so budget goes where the business comes from.
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