Guides
How to choose a growth agency — 7 questions to ask
Short answer: choose an agency that measures inquiries and sales, not just clicks, lets you own ad accounts and data, and is clear about commitment and who does the work.
Questions to ask
1. What counts as a result — clicks, inquiries or sales? 2. Who owns the ad accounts, data and website? 3. What commitment and notice period apply? 4. How often do you report, and what does the report show? 5. Who does the day-to-day work? 6. Can you show cases with source and period? 7. What happens if it is not working after three months?
Warning signs
Guaranteed rankings or exact results, long contracts without review points, the agency owning your accounts, and reports that only show impressions and clicks.
Pick a model for your situation
If you want to test with a low upfront cost, pay per lead fits. If you need help with one defined part, an ongoing engagement fits. If you want someone responsible for the whole picture, a growth partnership fits.
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