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General Service Agreement & Legal Policy

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1. Introduction

This General Service Agreement ("Agreement") is entered into between Tudo.Agency ("Provider") and the Client ("Client"). By engaging in any of the services provided by Tudo.Agency, the Client agrees to the terms and conditions outlined herein. This Agreement applies to all services, including but not limited to:
 

  • Social Media Management

  • Search Engine Optimization (SEO)

  • Paid Advertising (Google Ads, Meta Ads, etc.)

  • Email Marketing

  • Content Creation & Strategy

  • E-commerce Optimization

  • Website Development & Maintenance

  • Automation & AI Implementation
     

2. Definitions

For the purposes of this Agreement, the following definitions shall apply:
 

  • Client – The individual or business entity receiving services from Tudo.Agency.

  • Provider – Tudo.Agency, the service provider.

  • Deliverables – Any materials, campaigns, designs, or content produced by Tudo.Agency as part of the services.

  • Confidential Information – Any proprietary or sensitive business information shared between the parties.

  • Force Majeure – Unforeseen circumstances that prevent either party from fulfilling obligations, such as natural disasters or cyberattacks.
     

3. Scope of Services

Tudo.Agency agrees to provide services as outlined in the agreement with the Client. The scope of services for each category is defined as follows:
 

3.1 Social Media Management

  • Content creation (Reels, posts, stories, captions, hashtags, engagement strategies)

  • Community management (comment moderation, direct messaging, customer support)

  • Performance tracking and reporting

  • Paid social media advertising (if included in package)

  • Influencer outreach and collaborations
     

3.2 Search Engine Optimization (SEO)

  • Keyword research and strategy

  • On-page and off-page SEO implementation

  • Link building and backlink strategy

  • SEO-optimized content creation

  • Local SEO and Google My Business optimization
     

3.3 Paid Advertising (Google Ads, Meta Ads, etc.)

  • Campaign setup, management, and optimization

  • Audience targeting and retargeting

  • Budget allocation and bidding strategy

  • A/B testing of ad creatives and copy

  • Conversion tracking and performance reporting
     

3.4 Email Marketing

  • Campaign creation and automation

  • Subscriber segmentation and personalization

  • A/B testing of subject lines and content

  • Compliance with GDPR and CAN-SPAM regulations

  • Email list growth strategies
     

3.5 Content Creation & Strategy

  • Blog writing, copywriting, and long-form content

  • Video content scripting and editing

  • Infographics, visual storytelling, and branding assets

  • Editorial calendar planning and execution
     

3.6 E-commerce Optimization

  • Checkout process improvements and conversion rate optimization (CRO)

  • SEO-driven product descriptions and category page optimization

  • AI-based product recommendations and personalization

  • Integration of analytics tools for sales tracking

  • Automated cart abandonment recovery strategies
     

3.7 Website Development & Maintenance

  • Custom website development (Wix, Shopify, WooCommerce, etc.)

  • UI/UX design and user experience improvements

  • Site speed optimization and mobile responsiveness

  • Hosting and technical support (if included in the agreement)
     

3.8 Automation & AI Implementation

  • Integration of AI-driven chatbots and automated workflows

  • Lead nurturing and customer journey automation

  • Data analysis and reporting automation
     

4. Client Responsibilities

The Client agrees to:

  • Provide access to necessary platforms, accounts, and data required to execute the services.

  • Deliver branding materials (logos, guidelines, content approvals) on time to avoid delays.

  • Approve deliverables within the specified timeframe.

  • Comply with all relevant laws and regulations related to advertising, data privacy, and marketing practices.
     

5. Payment Terms & Billing

  • Services are billed either as a one-time payment or on a recurring subscription model.

  • Payment is due before the commencement of services unless otherwise agreed in writing.

  • Late payments exceeding 7 days from the due date may result in service suspension or termination.

  • No refunds shall be issued once a service period has commenced unless required by law.

  • Additional costs, such as advertising spend, third-party software fees, or licensing costs, are the Client’s responsibility.
     

6. Revisions & Additional Work

  • Clients are entitled to a specified number of revisions per deliverable as outlined in the agreement.

  • Additional requests beyond the agreed scope may incur extra charges.

  • Major changes in project scope may require a renegotiation of terms and pricing.
     

7. Performance Disclaimer

  • Tudo.Agency makes no guarantees regarding specific results such as revenue increase, lead generation, or search engine rankings.

  • The effectiveness of digital marketing depends on external factors including competition, market trends, algorithm updates, and Client cooperation.

  • Tudo.Agency is not responsible for platform changes affecting performance (e.g., Google algorithm updates, Meta policy changes).
     

8. Confidentiality & Data Protection

  • Tudo.Agency shall treat all Client information and proprietary data as confidential.

  • The Client shall not disclose trade secrets or proprietary methodologies of Tudo.Agency.

  • Tudo.Agency shall comply with applicable data protection laws (e.g., GDPR, CCPA) and implement security measures to protect Client data.
     

9. Intellectual Property

  • Deliverables remain the property of Tudo.Agency until full payment is received.

  • Upon full payment, the Client receives a non-exclusive, non-transferable license to use materials as agreed.

  • Tudo.Agency reserves the right to use completed work in its portfolio unless otherwise agreed.
     

10. Termination & Cancellation

  • Either party may terminate the Agreement with 30 days’ written notice.

  • Tudo.Agency reserves the right to terminate services immediately if the Client engages in unethical practices, violates laws, or fails to make timely payments.

  • If termination occurs mid-project, the Client must pay for all completed work up to the termination date.
     

11. Limitation of Liability

  • Tudo.Agency shall not be liable for any indirect, incidental, or consequential damages arising from the services provided.

  • The Client agrees to indemnify Tudo.Agency against claims, legal actions, or liabilities resulting from the Client’s use of the services.

  • Tudo.Agency’s total liability shall not exceed the amount paid by the Client for the specific service.
     

12. Force Majeure

  • Neither party shall be held liable for delays or failures caused by events beyond their control, including natural disasters, cyberattacks, government actions, or third-party service disruptions.
     

13. Governing Law & Dispute Resolution

  • This Agreement shall be governed by the laws of [Insert Relevant Jurisdiction].

  • Any disputes shall first be addressed through good faith negotiations. If unresolved, disputes shall be settled through mediation or arbitration in accordance with local laws.
     

14. Amendments & Modifications

  • Tudo.Agency reserves the right to update this policy. Clients will be notified of significant changes.

  • Continued use of the services constitutes acceptance of updated terms.
     

15. Contact Information

For questions or clarifications regarding this policy, please contact:

By engaging with Tudo.Agency, the Client acknowledges and agrees to the terms outlined in this Policy.

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